Kristen Alderson/Twitter

Social media went nuts this afternoon over an image purportedly from Bloomingdale's 2015 holiday catalog that seemed to encourage men to "spike" the drinks of female friends. Bloomingdale's confirmed, in an email with Fusion, that the ad copy was real and apologized.

Per Julia Austin, Bloomingdale's OVP of public relations:

"In reflection of recent feedback, the copy we used in our recent catalog was inappropriate and in poor taste. Bloomingdale's sincerely apologizes for this error in judgement."

The tweet set off a firestorm.

And it was impossible to confirm its legitimacy, despite multiple angles being tweeted by Twitter users.

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One Twitter user posted a different image that appears to show the fold of a page, giving more credence to the image's veracity.

However, one user believed it may have been photoshopped as an image of the woman, alone, is an asset on the Bloomingdale's site.

The net detectives on Reddit were unable to discover the truth as of yet as well, focusing instead on Best Buy commercials and a discussion of the song "Baby It's Cold Outside."

The copy seems to stem from the company's overall holiday shopping slogan, "Get Naughty Give Nice."

h/t Tech Insider

David Matthews operates the Wayback Machine on Fusion.net—hop on. Got a tip? Email him: david.matthews@fusion.net

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