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Eric Trump has some explaining to do. On Tuesday a Forbes report revealed that his personal charity had paid the Trump Organization thousands of dollars to lease golf courses owned by his father — despite claiming to use the family’s assets “free of charge.”

In true Trump tradition, however, the best way to spin a negative story comes down to an age-old parable: demean your critics and, in this case, label them “not human.”

Within the first ten seconds of Trump’s interview on Fox News with Sean Hannity, he demonstrates an impressive aptitude for deflection. “I’ve never seen hatred like this,” Trump said of his family’s critics. “To me, they’re not even people. It’s so, so sad. Morality is just gone. Morals have flown out the window.”

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If it wasn’t evident Trump’s description of those “sad” “not even people” people are Democrats, his elaboration makes it crystal clear.

“You see the Democratic party, they’re imploding,” Trump said. “They have no message. You see the head of the DNC is a total whack job. There’s no leadership there.”

Trump might be right that the Democratic party is facing a crisis of ideals, but this is again deflection at its best: counter accuse your “opposition” of its failings and magically your faults are swept under the rug.

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“They have no message, so what do they try and do? They try and obstruct a great man. They try to obstruct his family” Trump added. “They come after us viciously.”

False equivalency and the Democratic party’s troubles aside, it seems like Trump is pretty flustered that he got caught funneling charitable donations straight into the Trump Organization’s coffers.