via Conagua

Millions of Mexicans are bracing for Patricia, the strongest hurricane ever recorded in the Western Hemisphere.

Mexico’s Pacific Coast has been put on high alert as citizens, mainly in the states of Jalisco, Nayarit and Colima, hastily prepare for the approaching Category-5 storm, expected to make landfall Friday evening.

via Conagua

Mexican President Enrique Peña Nieto said at an emergency meeting this morning that Patricia will be the strongest hurricane to hit the Pacific coast in 50 years.

Here’s how it’s looking for Mexicans and tourists on the ground:

Rafa Fernandez De Castro is a Fusion consultant for Mexico and Latin America. He covers Mexican youth, politics, culture, narcos and funny stuff once in a while.