Elena Scotti/FUSION

Last month, Doritos, a snack chip company, unveiled a new campaign to raise money for LGBQT youth. The company sent so-called "Rainbow" Doritos to anyone who donated more than $10 to the writer Dan Savage's "It Gets Better" campaign, which exists to "inspire hope to young people facing harassment."

This upset Mike Huckabee immensely.

At the time Mike Huckabee, Republican presidential hopeful, wrote a letter to request Frito-Lay cut ties with the "hate group" that Savage runs as well as referring to the the sex columnist as "someone who spews vicious vitriol." This was an apparent reference to a comment Savage made about a certain sex act involving Huckabee and his wife, as well as other provocations.

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As for spewing vicious vitriol: In July, Mike Huckabee compared the Iran deal to the Holocaust. PepsiCo, Frito-Lay's parent company, has a 100 equality score from the Human Rights Campaign.

Anyway, Huckabee and Huckabee supporter David Lane, head of the American Renewal Project, are calling for a boycott of Frito-Lay products by all good Christians, saying the "bully" Dan Savage must be stopped. According to Lane, the fight over the rainbow doritos is "a battle for the soul of America." According to Time:

In a letter to over 100,000 pastors, Lane wrote that “tolerance for Frito-Lay’s brazen corporate support of hate speech by Dan Savage— that were it directed toward Muslims, would warrant a Justice Department investigation and prosecution— is chipping away at the very character and soul of the American experience.”

Savage responded, telling Time, that he's not actively involved in the It Gets Better day-to-day, but he knows why conservatives have gone after the chips and the campaign.

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“They know that the kids we’re talking to are their gay kids, and their trans kids, and their lesbian kids, and their bi kids, and they don’t like it.”

In a statement obtained by Time, Frito-Lay said they lament that "some have chosen to misrepresent the positive intent behind Doritos Rainbows.”

David Matthews operates the Wayback Machine on Fusion.net—hop on. Got a tip? Email him: david.matthews@fusion.net