Snow graffiti campaign invites tourists to 'take your clothes off' in Mexico

Mexico’s ministry of tourism has launched a new graffiti art campaign in the snowy streets of Chicago to promote Mexico as the tropical paradise where winter-weary gringos can go to take their clothes off in the sun.

The country’s tourism board commissioned a series of creative snow graffiti messages and launched a promotional video with the help of Spanish artist NosE Lanariz, who plastered his icy creations throughout some of Chicago’s most emblematic streets.

The campaign uses four catchy slogans: “Take your clothes off”; “Come melt under the sun”; “Beaches with sand this white”; and “Mexico: always a warm welcome.”

Mexico’s tourism board has also launched Twitter hashtag #snowgraffittiMX to encourage U.S. tourists to escape to the tropical rays south of the border.