The 3 countries where Adele's '25' did not hit no. 1
LatestFor the seventh week in a row, Adele’s newest album 25 has topped all other albums on the Billboard Hot 200 chart. Her album took over the charts quickly and sold an obscene amount of copies in its very first week. And 25 is not just a U.S. and U.K. sensation. It is an overwhelmingly international success.
Out of 29 countries who chart international albums, 26 of them crowned Adele their queen. It’s a remarkable feat that Adele went number 1 in so many countries. Taylor Swift’s 1989— a comparable international sensation—only went to number 1 in 12 countries.
But 3 countries held out. 3 little countries said “No thank you, 25.” They are:
South Korea
The way the South Korean charts (GAON) track successful albums is a little confusing. Instead of having a single chart for the top-selling albums, South Korea has three: A domestic album sales chart, an international sales chart, and a synthesized chart.
All three charts track only the physical sales of albums (CDs or vinyl) within South Korea. A separate chart is used to track streaming. Adele does have the number one album on the international chart, and has been, for five weeks. Her second studio album—21—is also performing well on the South Korea international chart.
But South Koreans are buying more of their own music in physical copies, because Adele’s 25 hasn’t broken past no 4 on the synthesized chart. The three albums ahead of Adele’s are all K-pop albums:
- The Most Beautiful Life, Pt 2 by the Bangtan Boys
- MATRIX by BAP
- Dear Santa —X Mas Special by Girls Generation TTS (seen below)
Japan
In Japan, 25 stayed even further out of the number one spot, peaking at number 7 on December 7, 2015—and then almost immediately dropping out of the Top 10. Like the South Korean charts, the Japanese charts (ORICON) only track physical album copies, and a slew of Japanese albums have outsold Adele’s album in Japan.
A few of these albums are:
- For You by Infinite
- Chandelier by Back Number
- Sight of Blue by Motohiro Hata
- What You Want by JuJu (seen below)
That said, these numbers might be skewed drastically by the fact that the Japanese charts only track physical copies that are sold. In Japan, digital downloads outsell physical purchases by almost 400%. So the ORICON isn’t the best measure of what Japanese people are listening to, it’s simply the best measure of how many physical albums have been purchased in Japan. In addition, in the past, the ORICON has been accused of rigging the charts to promote Japanese artists on specific labels, so this whole ranking should be taken with a giant grain of salt.
Greece
The third country where 25 didn’t hit number one is Greece. The IFPI, Greece’s album chart, has an insane history. The first version of the chart started tracking music in 1989, but it was horribly flawed; the rankings were based on how many albums were shipped instead of how many albums were sold. That meant that distributors could just flood the market with copies and get a “number one album.”
Several attempts were made to fix the problems, but it wasn’t until October 2010 that the IFPI revealed a chart that tracked both foreign and domestic albums, included digital downloads, and counted only sales instead of shipment.
Like Japan and South Korea, Greece has a thriving domestic music culture. But American and British music still makes an appearance on the Greek charts. One Directions’ Made in the A.M, for example, went number one in Greece. The highest Adele’s 25 ranked was number 2—the week of December 1, 2015.
Here are a few of the albums that ranked higher than Adele:
- Ap’ To Vorra Mehri to Noto by Vasilis Karras
- M’Agapouses Ki Anthize by Eleanora Zouganeli
- Nikos Vertis by Nikos Vertis (seen below)
Kelsey McKinney is a culture staff writer for Fusion.