Gary Bembridge/flickr

It was apparently a time-honored tradition for many a traveling channel surfer: tucking in to your hotel room at night for some semi-overpriced adult entertainment.

But hotels are now phasing out their porn channels as guests increasingly turn to the Internet to satisfy such needs.

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On Thursday, Hyatt became the latest hospitality chain to make the move, saying they would pull all adult entertainment from its guest rooms worldwide, the Los Angeles Times' Hugo Martin reports. Hyatt follows Marriott, who was first to change their policy in 2011, and Hilton, which cut the adult pay-per-view cord last year.

"As more guests turn to the Internet to download movies, games and video clips on their laptops and portable digital devices," in-room entertainment revenue has plummeted, Martin writes. He cites a study from PKF Hospitality Research showing a 68% drop in revenue from in-room movie rentals between 2000 and 2014.

"In-room programming choices are just one part of the guest experience Hyatt is constantly evaluating," Martin quoted a Hyatt statement as saying. "As part of that process, Hyatt has made the decision to stop offering adult entertainment video on-demand at any Hyatt hotel."

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Rob covers business, economics and the environment for Fusion. He previously worked at Business Insider. He grew up in Chicago.