Instagram/Brian Braiker

Instagram user braiker, who is Brian Braiker, the executive editor of Digiday, snapped the above picture today in the New York neighborhood SoHo. It shows a phony missing flier (a sensitive topic in the city for a number of reasons) for "Bruce Jenner," who came out as transgender in an April 20/20 interview and since June has identified as Caitlyn Marie Jenner and uses feminine pronouns when referring to herself.

The flier reads:

MISSING PERSON

BRUCE JENNER

65

BROWN HAIR, BROWN EYES

6'2, 195 lbs

Last seen April 24

IF YOU HAVE ANY INFORMATION

PLEASE EMail: Findbruce15@gmailcom

#FindBruce

Braiker captioned his Instagram post: "Found in Soho. Ugh." Responding to a commenter who expressed disgust, Braiker said "people are the worst."

A request for comment sent to the email address on the flier was not returned.

If you have information about an actual missing person in New York City, you can make a report here.

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David Matthews operates the Wayback Machine on Fusion.net—hop on. Got a tip? Email him: david.matthews@fusion.net