These 1970s One-A-Day girls are the perfect parody of feminism
LatestWe all know multivitamins are no magic bullet. Sure, some supplements may boost your diet, but claims that they can stave off heart disease, cancer, and even early death have yet to be proven.
Back in the 1970s, however, One-A-Day multivitamins (with added iron!) were the only way a woman could really, truly have it all. That is, if she was a relatively healthy woman who just wanted some extra vitamins she didn’t seriously need because One-A-Day couldn’t legally promise anything more.
In the early 1960s, advertising exec A.G. “Jeff” Wade had discovered a study from the University of Iowa claiming that about 80 percent of women lacked iron and could benefit from iron supplements, marking the beginning of vitamin companies’ focus on women, according to the book Vitamania: Vitamins in American Culture by Rima Dumbrow Apple.As women’s lib took hold, this focus took a clear (shapely) shape: the One-A-Day Girl. Much like the Marlboro Man or the Geritol woman, the One-a-Day Girl (yes, girl) embodied a lifestyle, an ideal: a target demographic.
Ladies and gentlemen: the One-A-Day Girl. There she is, your ideal.