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Everyone knows that on the pitch, that soccer player Cristiano Ronaldo is a genius. The Real Madrid forward has now applied that same talent off the field.

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The "Best of Football" Instagram account has captured Ronaldo's system for taking as many selfies as possible in a given amount of time.

It was apparently an attempt to set the world record for taking as many selfies as possible to promote his new feature-length documentary called, improbably, "Ronaldo."

Fans moved, conveyor-belt-like, through the line until they reach the star, whose expression doesn't move a muscle the entire time. They then presumably pick up the photos elsewhere.

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UK's Complex reports Ronaldo ultimately failed to break the world record set by Dwayne "The Rock" Johnson, at 105.

Still: Brilliant.

Here's another clip via Vine:

Rob covers business, economics and the environment for Fusion. He previously worked at Business Insider. He grew up in Chicago.