Emily Nussbaum, The New Yorker’s Pulitzer Prize-winning television critic, tweeted on Friday:
A few of Nussbaum’s followers responded to share in her confusion (Latinx is most often pronounced “la-TEEN-ex”).
Nussbaum elaborated that her confusion arose after watching the Netflix show One Day At A Time, which centers on a Cuban-American family in Los Angeles:
She had always thought it was “la-tinks.”
Let’s not mock Nussbaum for these painfully earnest tweets. Sometimes, the only way to learn something on the internet is to publicly pose the question to your 188,000 Twitter followers, even after watching a show where the Latinx characters repeatedly pronounced the word “Latinx” correctly. Let she who is without sin cast the first (la-)stone!
La-tinks. La-tinks. La-tinks. No matter how you slice it, it’s fun to say aloud! Try it in front of a mirror, with a friend or with a pet! You can even turn it into a rhyme: “me-thinks it’s pronounced la-tinks.”
Larry Page and Sergey Brin began developing Google’s search engine in 1997. On June 26, 2000, the company announced the release of “the largest search engine on the internet.” Google now processes roughly 40,000 search queries per second and more than 3.5 billion searches per day.
“How to pronounce Latinx” apparently wasn’t one of them.