Ad Council
Ad Council

Between 1985 and 1999 Vince and Larry, two nightmarish, anthropomorphized crash test dummies, were the faces of PSAs made by the U.S. Department of Transportation to raise awareness about wearing a seat belt.

The campaign worked: safety belt usage jumped from 14% to 79%. Another thing that worked: The DOT was even able to get Iron Maiden to participate in the most metal safety belt-related public service announcement of all time.


The ad was released in 1991.

Ad Council

Don't risk upsetting Bruce Dickinson, OK? Belt up this weekend, everyone.

David Matthews operates the Wayback Machine on—hop on. Got a tip? Email him:

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