9 slogans for the new Hugo Chávez cologne


Former Venezuelan President Hugo Chávez, one of the sweetest smelling revolutionaries of the 21st century, now has a cologne named after him, thanks to the dedicated efforts of a Cuban state-run company.

Fusion, ever helpful, was eager to help the creators of “Hugo” to successfully market their new fragrance in the capitalist world beyond Cuba's island shores.  How about this sales slogan?


According to the AP, which covered this week's launch of the Hugo cologne in Havana, the perfume is “soft and fruity with hints of mango and papaya,” an ideal accessory for the “discerning supporter of international socialism who wants something more than just a Che T-shirt.”

Che Guevara got his own fragrance too, called "Ernesto." Watch out for its “woodsy and refreshing citric scent with notes of talcum powder,” the AP reports.

Labiofam, the company that created these unlikely fragrances, told the AP that they expect their new products to be “very attractive colognes.”


But since Cuba doesn't have too much experience marketing goods in a consumer market, we thought we’d help them out with a couple of possible slogans for Hugo, and Ernesto.  Have any additional ideas? Send them to us.

[Images by Kent Hernandez and Gabriella Peñuela]


Here are some more slogans from our staff:

HUGO: The South of your Border has never smelled better

HUGO:  Also available by the gallon in easy to roll barrels

HUGO: $80 per barrel ($40 for members of PetroCaribe)

Sean Penn is our number 1 customer HUGO the new fragrance, hecho en Cuba.


HUGO: You can smell it from Caracas to Miami

And a bonus one for El Che:

ERNESTO:  The smell of jungle-rot and motorcycle grease. Comes with a free t-shirt.


Manuel Rueda is a correspondent for Fusion, covering Mexico and South America. He travels from donkey festivals, to salsa clubs to steamy places with cartel activity.

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