A Sports Illustrated Swimsuit Issue first: plus-size model stars in a bikini ad

The reign of the BBW continues!

Images and an accompanying trailer from Sports Illustrated swimsuit issue’s first ever plus-size swimsuit ad — featuring outspoken size-16 beauty Ashley Graham — have just arrived. (And they are bringing cake by the pound.)

Taking her rightful place aside other full-bodied beauts Tyra Banks and Kate Upton in the Sports Illustrated swimsuit issue hall-of-fame, Graham flaunts her statuesque figure for the swimsuitsforall #curvesinbikini campaign and quite literally has men falling over themselves in her featured spot. Graham says about her new ad: “I know my curves are sexy and I want everyone to know theirs are too.”

It’s that confidence and obvious beauty that has catapulted Graham onto the famed IMG modeling agency roster and which she recently showcased in the certifiably-viral Vogue.com spread for the model’s own plus-size lingerie line, Addition Elle.

Now Graham is taking on the most iconic men’s magazine of them all is and making history wherever she goes. We can’t wait to see what industry standard she breaks next.

Marjon Carlos is a style and culture writer for Fusion who boasts a strong turtleneck game and opinions on the subjects of fashion, gender, race, pop culture, and men’s footwear.