For the past few weeks, I've been seeing Rafael Nadal's very muscular back in Tommy Hilfiger ads around New York City. Yesterday, Tommy Hilfiger released a 30-second teaser of the 8th best tennis player in the world—who was announced as the new face (but, really body) of the brand's underwear, clothing and TH Bold fragrance— stripping down to his underwear, and literally teasing the viewers by alluding to the notion that he was also going to take it all off (he doesn't).

And though this wasn't as risque as the Lenny Kravitz #penisgate, people still couldn't control themselves.

Some commenters on YouTube called upon a higher power.

Some folks couldn't breathe and wanted to be held.

Some people couldn't stop watching.

Today, Tommy Hilfiger turned Bryant Park into a tennis court and held a game of "strip" tennis with Nadal—because sometimes you have to give the people what they want.

Tahirah Hairston is a style writer from Detroit who likes Susan Miller, Rihanna's friend's Instagram accounts, ramen and ugly-but cute shoes.