Getty Images
Getty Images
Pejić on the Jean-Paul Gaultier runway in 2012 via Getty Images

Andreja Pejić has recently been appointed the newest spokeswoman for Makeup For Ever cosmetics. Are the fashion gods finally listening to our pleas for more diverse casting in modeling?

Patrick Demarchelier for Vogue

Pejić poses it up for Vogue's May issue, and in a revealing interview she announces her trailblazing milestone as a cosmetics spokeswoman — an industry first.

This exciting news comes on the tails of trans model Leah T, Givenchy's muse, landing a Redken hair ad this past fall, and 14-year old Jazz Jennings, trans YouTube sensation, being tapped as the face of Clean & Clear facewash — perhaps declaring a necessary change is afoot.

The Cut & New York Magazine's Fashion Week Party
Pejić at The Cut & New York Magazine's Fashion Week Party in February 2015 via Getty Images

Pejić, who underwent gender affirmation surgery just last year, had been cast as an androgynous model for the larger part of her career, walking for the likes of Jean Paul Gaultier, Marc Jacobs, Jeremy Scott, and Thom Browne. But the Bosnian-born stunner tells Vogue she decided to make the full transition despite detractors telling her the surgery would stymie her career; according to Pejić, the model wanted to prove she was "no gimmick." As her former male modeling agent, Gene Kogan of DNA Model Management explains in the Vogue profile,

“She has done what no other model has ever been able to: toe the line between male and female successfully for a long time. Andreja had an extraordinary career as a male model, often modeling female clothes; she pulled it off. It opened a lot of eyes and made people see things from a new perspective. We’re going to see her influence for years to come.”


Without a doubt, Pejić's momentous appointment chips away at static and rigid stereotypes surrounding gender, beauty, sexuality in the fashion world, and certainly culture at large.

Image via Vogue.

Marjon Carlos is a style and culture writer for Fusion who boasts a strong turtleneck game and opinions on the subjects of fashion, gender, race, pop culture, and men's footwear.

Share This Story

Get our newsletter