It is, ironically, the perfect target: a national chain with hundreds of stores across the country that has implemented a policy that intolerant Americans find offensive.
At first, these radical Christians and conservatives responded by creating a petition boycotting Target after the Minnesota-based company announced it would allow trans individuals to go to the bathroom of the gender they identify with.
Now the protesters have adopted a new tactic: walking through what are apparently Target stores, often carrying Bibles, warning customers about the chain's sinful ways. The videos often carry little identifying information about the person or location of the incident, but they are uniformly jarring.
In this one, a woman described as a mother of 12 marches through a store warning that Target has opened their bathrooms to "perverted men."
This one, posted May 3rd, features a man shouting, "Wicked, wicked, wicked!"
This one, apparently from Portland, Ore., features a man stating that God "did not create transvestites."
In this one, a man says, "God is coming to Target, you better repent."
And this one, apparently posted May 10 from San Francisco, a man tells a transgender person directly that they are "going to go to hell."
Target did not immediately return my request for comment.
Meanwhile, another group has launched a truck tour that promises to visit every Target store in Minnesota to protest the policy.
Interestingly, if the protesters think they'd get any support from a President Donald Trump, it appears they'll be disappointed. In an interview with The Washington Post, Trump said that while he'd rescind Obama's directives, he wants to make sure they are being "protected":
Asked whether he thought the issue had been overblown, Trump said: "I don't think so, because you've got to protect all people, even though it's a tiny percentage of 1%. I think from that standpoint, [states] should come up with a policy that’s going to work for everybody and protect people."
In any event, Target is not backing down. In an interview with CNBC last week, CEO Brian Cornell said the policy fits the retailer's long history of "embracing diversity and inclusion," and that the store wants everyone to feel welcome.
Rob covers business, economics and the environment for Fusion. He previously worked at Business Insider. He grew up in Chicago.