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It’s a message he’s comfortable driving home. As The Root reported last month on McDaniel’s appearance on Morning Joe:

[Eddie Glaude Jr.] pressed McDaniel on how he planned to represent the 38 percent of the Mississippi population that is African American, asking: “How do you convince black folks in this state that you’re not a danger to them? ... How do you speak to those 38 percent?”

“I’m going to ask them, ‘After 100 years of relying on big government to save you, where are you today?’” McDaniel responded. “‘After 100 years of begging for federal government scraps, where are you today?”

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The Post reported that even with the 38 percent black population of Mississippi, Espy still has to win over white moderate voters, which historically has not been easy. Per the Post:

“Mississippi politics is black and white,” said Joe Thomas Jr., the Democratic county chair from Yazoo County, which includes Espy’s hometown, Yazoo City.

“Nobody will come out and say that, but everybody knows it,” said Thomas, who is African American. “We’re 50 years removed from the civil rights movement, but it’s still Mississippi.”

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McDaniel, on the other hand, doesn’t appear to be trying particularly hard to appeal to that 38 percent at all.