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Have you ever been scrolling Tumblr and found yourself wondering why there just aren't as many images of black faces showing up? As a black Tumblr user myself, I'm often overwhelmed by the sheer number of pictures of other races being celebrated for their beauty, and surprised by how few pictures of black people I see with the same sentiment (even though I follow plenty of black blogs).

Well, the reason your feeds are being flooded with pictures of gorgeous black people today is thanks to Tumblr user Y.R.N. who created #BlackOutDay in an effort to promote solidarity and acceptance of black beauty.

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In a blog post, Y.R.N explained where the idea for the tag came from:

I got inspired to propose Blackout day after thinking “Damn, I’m not seeing enough Black people on my dash”. Of course I see a constant amount of Black celebrities but what about the regular people? Where is their shine? When I proposed it, I thought people would think it was a good idea, but not actually go through with implementing it. Luckily people wanted to get behind the idea, and [tumblr user] @recklessthottie created the #Blackout tag.

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While the raison d'être for the movement is implicit, the 1947 Clark & Clark "Doll Test" has proven that white beauty standards have lasting effects on everyone's attitudes about race. It's important for black people to see themselves as beautiful, important, smart, and likable, and it is important for white people to see black people that way, too.

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As with any time black people assert their equality, some people are none too pleased. This tweet sums up exactly how I feel about them:

https://twitter.com/JRehling/status/573910407024267264

Akilah Hughes is a comedian, YouTuber, and staff writer and producer for Fusion's culture section. You can almost always find her waxing poetic about memes and using too many emojis. 🍕