Today is the fifth of May, also known as Cinco de Mayo, a day that has many of us scratching our heads about how — and whether — to celebrate the occasion of the Mexican Army’s victory over France in the 1862 Battle of Puebla.

We do, however, know how not to mark the day, thanks to the remarkably, predictably tone-deaf treatment of the holiday by brands.

You know, stuff like this:

Or this:

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Or this, captured by Adweek before it was removed from Twitter:

But the worst of the worst are the puns. Oh, the puns. Do you offer a product or service that rhymes with “Mayo”? Great! Oh, you don’t? That’s fine, just add an “o” to whatever it is that you do, that’ll totally work. Here are some of the most cringe-worthy offenders.

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"Cinco de Fly-o."

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"Cinco de Guyo."

"Flyo de Mayo."

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"Cinco de Fry-o."

"Krinkle de Buy-o."

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And of course, "Cinco de Drinko."

And we really don't know what's going on here. 

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Danielle Wiener-Bronner is a news reporter.