PetSmart

Christopher Guest, the filmmaker who brought you This Is Spinal Tap, Waiting for Guffman, and Best in Show, has directed a PetSmart campaign about obsessed-to-the-point-of-mental-illness dog parents. These mockumentary-style TV spots are artfully deadpan and seemingly improv-heavy; a lost Busy Bee would definitely not feel out of place here.

Two of these commercials debuted during the Oscars ceremony last night,¬†one starring¬†Anna Faris and the other Jennifer Coolidge ‚ÄĒ Guest ensemble regular, Stifler's mom, and all-around American treasure.

Faris invites friends (some human, some canine) over to celebrate her terrier Stanley's fifth birthday and trade humblebrags.

Coolidge plays a sublimely spacy mother-in-law intent on renaming her grandpuppies. ("I'm going to call the yellow one Expressway. I'm going to call the other one Gary.")

You can watch more Guest-directed ads on PetSmart's YouTube channel: in one, a woman considers nursing her Pomeranian, and in another, a man sleeps in the bathtub so his Yorkie can enjoy his bed.

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Molly Fitzpatrick is senior editor of Fusion's Pop & Culture section. Her interests include movies about movies, TV shows about TV shows, and movies about TV shows, but not so much TV shows about movies.