Conferences can get a little boring. The people who put on the presentations have the unenviable task of making their subject matter more engaging and interesting than the hotel bar.
At Social Media Marketing World 2014 in San Diego, California, a company called Continuum decided to spice things up with a rendition of Olivia Newton-John's classic dance anthem "Let's Get Physical."
The final ear-splitting result, "Let's Get Social," just might go viral in its own right. It's probably not what the company had in mind, but hey, that's the Internet for you.
Jump straight to 3:51 to see the old guy in the blue shirt put on a Kangol hat and start rapping. And consider yourself warned.