Welcome to the #FusionRiseUP Moment. Between now and Nov. 19, leading up to the #RiseUP event in Washington, D.C., we'll highlight people taking action to lead social change.

An argument at a public park over who's got next mushroomed into a hundreds-strong protest at San Francisco City Hall after a group of Dropbox and Airbnb employees, who had paid to reserve the field, were pushed back by young footballers who did not want to relinquish their neighborhood pitch.

The incident was a flashpoint that epitomized the out-of-control gentrification in San Francisco. On one side, local kids and young adults who grew up in San Francisco and have watched as the tech industry's influence and money have priced out many of their friends and family. On the other, tech bros with entitlement issues.

The locals organized, demonstrating on the steps of city hall and calling for an end "to a parks and recreation policy that lets those who pay reservation fees exclude non-paying park-goers."

“This is a literal interpretation of what is happening in our community — someone coming with a paper saying you need to leave,” said Gabriel Medina, a policy manager at a local non-profit, in an interview with TechCrunch. "We have customs and norms in our community with seven-on-seven games. The city’s policy is pitting communities against each other.”

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Their voices were heard, and the city announced it would dump the paid reservation system that allowed moneyed firms to monopolize the field during peak hours.

@fusion