Hilton Hotels announced Monday they areĀ planning to build a new series of hotels aimed mostly at young adults, called Tru.

"The brand will appeal to a broad range of travelers who span generations but think alike; they are united by a millennial mindsetā€”a youthful energy, a zest for life and a desire for human connection," the chain said in its release.

The main video accompanying the announcementĀ captures the essence of whatĀ a nearly 100-year-old brandĀ thinks young adults are into in 2016. So what does Hilton think youngins are into Ā into?

  • Ping-pong
  • Monosyllabic exclamations
  • Dancing
  • Sunglasses
  • Converse sneakers
  • Glazed donuts

See for yourself:

And here is what the hotel will actually look like.

Nice:Ā foosball tables!

Despite the ridiculousness of the videos, Hilton says a night at a Tru hotel will usually cost no more than $100, which a rep noted to me was 20% less than a Hampton Inn.


So, a pretty good deal if you can stand some over-the-top targeting.

Rob covers business, economics and the environment for Fusion. He previously worked at Business Insider. He grew up in Chicago.