"There's a whole range of emotions you can go through when you get dripped on," Desmarais told the South China Morning Post. "There's hopelessness, annoyance, anger."

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On Instagram, the campaign has drawn a handful of posts of rows of air conditioners and wet pavements:

https://instagram.com/p/6j6DIgwiTR/?tagged=dropthedrip

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https://instagram.com/p/6b7uo7pXCM/?tagged=dropthedrip

https://instagram.com/p/6fOfCzQiZE/?tagged=dropthedrip

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It's unlikely that the water dripping from household air conditioners could be harmful to anyone, apart from potentially raising your blood pressure.