Posing with an 8-bit pair of sunglasses on the current Adweek cover, Kim Kardashian West — still riding the tidal wave of her massively successful mobile game, Kim Kardashian: Hollywood — told the mag all about her plans for further tech domination.
In the story, we hear a lot about the reality star's attention to detail, right down to the appearance of a character's strappy shoes (which, as she puts it, Kim once "had to change the programming to fix") and the inclusion of her own pets, from "either now or in the past" (…in the past? So, they're dead?) in the game.
But the Q&A held no revelation as startling as this one: Players have logged 11 billion minutes playing Kim Kardashian: Hollywood since it launched last June.
Eleven. Billion. Minutes.
That's 183 million hours, 7.6 million days, 1.1 million weeks, or 20,914 years. Considering the average worldwide life expectancy is 71 years, we're talking 295 lifetimes spent pulling double shifts at Kardash and holding that pose for Garrett St. Clair.
Numbers have no meaning anymore, so quit your job and set an algebra textbook on fire.
Molly Fitzpatrick is senior editor of Fusion's Pop & Culture section. Her interests include movies about movies, TV shows about TV shows, and movies about TV shows, but not so much TV shows about movies.