Congratulations are in order for Madonna, the first celebrity to provoke Twitter rage with an insensitive promotional campaign.

Madonna's album, Rebel Heart, is scheduled to drop this March. This is what her album cover looks like:

Today, Madonna pushed some comparably photoshopped images with the #rebelheart hashtag, presumably to highlight examples of notable people who are also rebels with heart. Madonna-like people, like Nelson Mandela, who fought for freedom!

and Bob Marley, who sang about ONE LOVE!

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and Dr. Martin Luther King, Jr., who had a dream!

Tweeters were, not surprisingly, uncomfortable with the use of these legendary figures in this context

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https://twitter.com/abrahamjoseph/status/551068366807760896

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… specifically, black legendary figures.

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Happy New Year, Madonna! We look forward to your apology and your new social strategy in 2015.

Danielle Wiener-Bronner is a news reporter.