Madonna kicks off 2015 by sparking Twitter outrage

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Congratulations are in order for Madonna, the first celebrity to provoke Twitter rage with an insensitive promotional campaign.

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Madonna's album, Rebel Heart, is scheduled to drop this March. This is what her album cover looks like:

Today, Madonna pushed some comparably photoshopped images with the #rebelheart hashtag, presumably to highlight examples of notable people who are also rebels with heart. Madonna-like people, like Nelson Mandela, who fought for freedom!

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and Bob Marley, who sang about ONE LOVE!

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and Dr. Martin Luther King, Jr., who had a dream!

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Tweeters were, not surprisingly, uncomfortable with the use of these legendary figures in this context

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https://twitter.com/abrahamjoseph/status/551068366807760896

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… specifically, black legendary figures.

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Happy New Year, Madonna! We look forward to your apology and your new social strategy in 2015.

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Danielle Wiener-Bronner is a news reporter.