To celebrate the return of its 280 Burger, so named because for weighing 280 grams (9.9 oz.), McDonald's France has created a website with 280 different voiceovers (which they're calling "TV channels") narrating a rotating picture of the burger (see above).
The "channels" include a tennis channel, an action movie channel, French and German porn channels, and a Texas Hold 'Em tournament channel.
You don't need to understand French to appreciate the lunacy of this project. Here's a taste.
France is McDonald's most successful country outside the U.S., so it's not entirely surprising that they'd invest in a campaign like this. According to BurgerBusiness.com, New York-based ad agency DDB is behind the project.
The burger, which comes on ciabatta bread, actually looks pretty good, so obviously it's not available in the U.S.
Rob covers business, economics and the environment for Fusion. He previously worked at Business Insider. He grew up in Chicago.