The world of social media emitted a collective groan Thursday morning with the release of a music video promoting former Secretary of State Hillary Clinton for president in 2016.
The music video is the work of a pro-Clinton group called Stand With Hillary, which launched recently and is one of a handful of independent so-called "super PACs" seeking to boost Clinton's potential campaign.
The group is based in Camarillo, California, and run by Daniel Chavez, a longtime Democratic operative who worked on Clinton's 2008 campaign and in the administration of former President Bill Clinton.
The music video is country-themed, with an undisclosed singer blaring lines like, "Guys, put your boots on and let's smash this ceiling!" and, "She fights for country and my family, now it's time for us to stand up with Hillary!" Images of Hillary Clinton with her husband and daughter flash across the screen throughout the three-minute video.
Miguel Orozco, a 2008 Obama supporter responsible for a couple of viral video hits, helped create the video and wrote the song's lyrics.
In a phone interview, Chavez told Fusion he and Orozco wanted to create a group that could promote Clinton to working-class people, young people, and Latinos. The group kicked off with a country ballad to appeal to men, who he says, like him, should be inspired by Clinton.
"One of the things we know Hillary will need is more male supporters," he said. "Women support will be there."
"And country music is a perfect vehicle to relay stories, because so much of country music is a great storytelling platform."
The group is planning at least four more similar videos — with one aimed at Latinos and another aimed at millennials.
"We want to rekindle that symmetry" that Clinton has with many people, Chavez said. "Hillary represents a lot of good things to a lot of people."
He said he hasn't seen any of the reaction yet on social media, most of which has been some variation of tweets like these:
Here are some more moments from the video:
Correction: A previous version of this story said Miguel Orozco was an Obama campaign staffer. He was not affiliated with the campaign.
Brett LoGiurato is the senior national political correspondent at Fusion, where he covers all things 2016. He'll give you everything you need to know about politics, with a healthy side of puns.