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If the Obama administration is banking on young people buying health coverage on the new insurance exchanges, it might have to work harder to get their attention.

Only 15 percent of people ages 18 to 29 are following news about the exchanges very closely, according to new data released by the Pew Research Center on Monday.

Check it out:

What’s really scary? Maybe even Jon Stewart can’t get the message out.

Ted Hesson was formerly the immigration editor at Fusion, covering the issue from Washington, D.C. He also writes about drug laws and (occasionally) baseball. On the side: guitars, urban biking, and fiction.