Screenshot: Megan Red Shirt-Shaw (Twitter)

A dental center in Raleigh, NC, has scrambled to apologize after publishing an incredibly racially insensitive ad for its teeth-cleaning services in a local magazine.

Take a look at what the Renaissance Dental Center did:

As if a trio of grinning white women dressed in caricatured ethnic costumes isn’t bad enough (and, of course, it totally is) then the offer of a “Free Whitening System” definitely seals the deal.

Renaissance Dental responded on Thursday by apologizing completely.

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In any case, it turns out posing for dumb costume pictures seems to be sort of a Thing at Renaissance Dental Center.

Honestly, I’m not sure what looking pensive with fake mustaches has to do with scraping plaque off teeth, but, okay, whatever.

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Which is all to say: Racism bad! Smiles good (sometimes)! The dental profession as a whole? Eh.