BuzzFeed Video

President Obama may be one of us. He's using a selfie stick and quoting the Kardashians.

In a spot made for BuzzFeed Video, Obama mimics a young man, preening in the mirror, taking selfies and asking "Can I live?" in the face of extreme side eye.

Post by BuzzFeed Video.

This isn't the first time the administration has made an attempt to push young people¬†toward The White House tapped cartoonist Carolyn Belefski to create a series of cartoons ‚ÄĒ featuring everyone from a fictional hipster to a social-media obsessed savant ‚ÄĒ to connect¬†with them.


And today's video comes with a purpose. The president wants to remind people to visit and get signed up for health insurance by Feb 15.

Back in April, when the administration announced that more than 8 million people signed up for insurance through the federal and state exchanges, 28 percent of those enrolled in the federal exchange were between 18 and 34 years old.

By 3 p.m. ET on Thursday, Obama's BuzzFeed video had 102,343 shares and had been viewed 4,533,059 times. Plus, it garnered more than 140,500 likes. Not too shabby Mr. President.


Abby Rogers is a feminist who is completely content being a crazy cat lady. She reads everything, but only in real book form ‚ÄĒ no e-readers thank you very much.