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Sean “P. Diddy/Puff Daddy/Diddy/Daddy/whatever” Combs, appearing on Bloomberg TV Monday, announced goals of becoming a majority owner of an NFL franchise.

His reason? He would be the first African-American to do so.

While he was supposed to be promoting his new TV network, Revolt TV, the founder of Danity Kane said, "I have aspirations to become — it will happen — to become the first African-American majority owner," Diddy said. "Not having a small stake but actually owning an NFL team. I think it's time for that. A majority of the players in the NFL are African-American but there are no African-American owners. So that's one of my dreams."


The NFL has conveniently gathered this photo gallery of the 32 NFL franchise majority owners, which while not fully up to date, demonstrates just how white this group of people is. Only four teams are not majorly owned by white men. Those individuals include Pakistani-born Jacksonville Jaguars owner Shahid Khan, Chicago Bears owner Virginia Halas McCaskey, Carol Moon (who owns the Oakland Raiders with her son) and the city of Green Bay.

But it’s more than just majority ownership. Across the board, the NFL is lacking in providing leadership opportunities for minorities. So much so that the team instituted the “Rooney Rule” in 2003. Named after Steelers owner Dan Rooney, the rule states that teams must interview at least one minority for coaching vacancies.

A new report released on Monday by The Institute for Diversity and Ethics in Sport showed that to a certain extent, the Rooney Rule is working as overall diversity hiring at the increased by 11 percent. But at the same time, there remains significant concerns as the number of coaches of color fell from eight to four this season.

In May 2013, a report called Coaching Mobility, Volume 1: Examining Coaching Mobility Trends and Occupational Patterns revealed the extent at which the league, which has roughly 68 percent African Americans on its roster, is severely lacking in diversity. Among its findings, through the history of the league there have been 124 white head coaches and 17 African American head coaches. There have only been three Latino head coaches in the history of the league.


The report recommended steps such as stripping draft picks from teams that do not meet diversity standards and social networking that would join coaching candidates with recruiters. But for right now, maybe we should let Mr. Sean Combs get his majority stake in his league. The move wouldn’t be just a Jay-Z Brooklyn Nets buy a team and create hype move. It would be historical and a move that could bring the league forward in terms of representing society.

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