Whenever my fiancé and I get into disagreements, it's usually about housework. We both have full-time jobs, we make equal money, and we share household expenses. And yet, I find myself doing the brunt of the chores—washing the dishes and buying groceries and cleaning the bathroom and, yes, doing the laundry.
Like millions of women around the world, I work a "second shift"—when my paying job ends, my job at home begins. It's exhausting.
It was after completing this shift on Wednesday that I stumbled on this seemingly innocuous laundry commercial from India, which so perfectly and poignantly highlights the issue. In less than two minutes, the ad brought me to tears. Yes, I cried at a detergent commercial 😭.
Created by the folks at Procter & Gamble's Ariel—a detergent brand popular in parts of Europe, the Middle East, South America, and Mexico—the ad is narrated by a father watching his daughter juggle the needs of her husband and son while making dinner, fielding office calls, washing clothes, picking up toys, and seemingly not thinking twice about the balancing act. He feels regret that both he and society never taught her that she doesn't have to do it all alone.
Facebook COO Sheryl Sandberg was also moved by the ad. She posted the subtitled version to her Facebook page, with this glowing endorsement:
"This is one of the most powerful videos I have ever seen—showing how stereotypes hurt all of us and are passed from generation to generation. When little girls and boys play house they model their parents' behavior; this doesn’t just impact their childhood games, it shapes their long-term dreams."
More ads like this one, please.
Taryn Hillin is Fusion's love and sex writer, with a large focus on the science of relationships. She also loves dogs, Bourbon barrel-aged beers and popcorn — not necessarily in that order.