Adidas

At 1:09 pm EST today, Yeezy Season began. In true Yeezus fashion, sneakerheads (and Kanye fans) took to Twitter to rant about—and express distain for—the Adidas Confirmed app, which released a limited number of the new Adidas Yeezy Boost 350 sneakers for customers to reserve in New York, Los Angeles and Chicago. Within an hour, all 350 pairs were reserved, with some having scored the shoes that North West probably already owns, and others left in despair—though they're probably planning to wait in line Saturday morning when the sneakers are officially released in selected stores.

https://twitter.com/DrBillHitchcock/status/634062055515910144

Back in June, with the release of the first color wave of the Yeezy Boost 350s, the Adidas app ran into similar problems, with complaints about everything from reservations not getting acknowledged to screens going blank. I reached out to Adidas for comment; in a statement sent to Fusion via email, Adidas addressed the concerns:

Due to unprecedented demand and volume within the app, some consumers experienced a “STAND BY” screen. This was a waiting room within the app and during this time, nobody was given an unfair advantage within the system.

Part of the problem could have been that Adidas released the sneakers at the same time in all three cities (seriously, think about how many people were trying to reserve sneakers at once). Either way, future Yeezy sneaker owners weren't pleased.

Some complained that the Confirmed app didn't recognize their location.

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Some wanted to damage their own property.

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Many left the app empty handed.

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https://twitter.com/FCBarcelonaNYC/status/634059721180377088

Except this lucky guy.

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Kanye did make this:

So, see you guys bright and early Saturday morning? May the odds be in your favor.

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Tahirah Hairston is a style writer from Detroit who likes Susan Miller, Rihanna's friend's Instagram accounts, ramen and ugly-but cute shoes.