Stoners and people with dubious culinary tastes can now do something they never knew they wanted to try: create a customized taco experience from the comfort of their bathroom.
The fast-food chain today launched its first mobile app, which is designed to appeal to digitally minded millennials who crave extra cheese and three dollops of sour cream to their Spicy Chicken Cool Ranch Doritos Locos Taco Supreme.
"We're giving all our consumers the opportunity to unlock the Taco Bell kitchen," explains Tressie Lieberman, senior director of digital marketing and platforms.
Taco Bell's website and beloved Twitter account went dark earlier today, sparking some social media buzz ahead of the big announcement.
Here's how to "unlock" their kitchen from your bathroom:
1) Make your order even more unhealthy than usual by adding specialty items ranging from nacho cheese sauce to guacamole to bacon.
2) Keep adding…
3) Drive to the nearest Taco Bell location before it closes and pick up your order at the drive-thru (or in-store if you're feeling ambitious).
4) Add credit to the app so that, next time, you can order with just the flick of your wrist (see: Step #5)
5) Repeat steps 1-4
6) Live Más
Alexandra DiPalma is a producer for Fusion Lightworks, Fusion’s In-house Branded Content Agency.