Terrible new PETA ad compares breeding pets to being a member of the Ku Klux Klan

People for the Ethical Treatment of Animals (PETA), forever the only band marching in the We’re the Worst parade, have somehow topped their typically sensationalist, generally offensive ads by comparing the American Kennel Club (AKC) to the KKK. That’s right—if you breed a dog, you’re just as awful as the centuries old group of murdering, lynching, castrating, light-people-on-fire-for-fun eugenicists.

In the video, a member of the KKK wanders into an AKC meeting and is pleased to have found like-minded individuals concerned with keeping bloodlines pure, because the world is your oyster when words mean nothing to you.

Not only do I hate what this has done to the search history on my computer, I’m sincerely over the idea that you can just attribute any historical bit of terribleness to your cause, no matter how real or hyperbolic it may be. Nazis were unmitigated murder machines, which is, in reality, nothing at all like your parents telling you to clean your junk out of their car. The mall is not actually your Waterloo; you can’t compare yourself to Rosa Parks every time you take a bus across town; and the KKK still have active factions all over this country carrying out acts of unspeakable violence against human beings, so using them as a joke in any capacity is just horrifically tone-deaf and fantastically cruel.

Unless you’re Dave Chappelle.

Danielle Henderson is a lapsed academic, heavy metal karaoke machine, and culture editor at Fusion. She enjoys thinking about how race, gender, and sexuality shape our cultural narratives, but not in a boring way.