The new 'Like a Girl' ad from Always brings a heavy flow of feels

This image was removed due to legal reasons.

You might remember when this year's Super Bowl commercials took a quick break from their extended meditation on dads, dogs, and dead kids for an inspiring ad from Always, which questioned our pejorative use of the phrase "like a girl." With this campaign, the feminine hygiene brand's stated goal is to help young women stay confident through puberty. (Another goal, presumably, is to sell a whole bunch of sanitary pads.)


In honor of International Women's Day on Sunday, Always has released a second commercial. The spot shows strong, confident young women from all around the world dribbling basketballs, rock-climbing, luging, and even working in a laboratory. It may make you tear up, like a grown woman.

[h/t Adweek]

Molly Fitzpatrick is senior editor of Fusion's Pop & Culture section. Her interests include movies about movies, TV shows about TV shows, and movies about TV shows, but not so much TV shows about movies.