Thanks to some exceptionally crappy lighting, a photograph of this infamous garment divided the Internet last Thursday night. Is it blue and black? White and gold? Periwinkle and sort of… brown? Friendships were irreparably scarred, relationships ended, and we all said things we can never take back.
But even now, a week later, the accidental optical illusion turned viral phenomenon shows no signs of stopping its path of destruction.
The Salvation Army has repurposed the meme for a powerful PSA about violence against women, posted on Twitter this morning. The image reinterprets the familiar "black and blue" dress to represent bruises from domestic abuse.
"The only illusion is if you think it was her choice," the message reads. "One in 6 women are victims of abuse. Stop abuse against women."
Using the virality of #TheDress in an attempt to spread an important message is admirable — but will it work?
On the very, very opposite end of the spectrum, on American Idol last night, a contestant by the inscrutable name of Jax wore the dress (a smart, if totally transparent, vote-seeking ploy) to perform a jazzy version of "Ain't No Mountain High Enough."
In case someone, somehow, didn't recognize it, Ryan Seacrest slime-trailed his way on stage to ask, "Now, is this the dress that broke the Internet?" (nope, wrong dress) and show the audience the original photo.
#TheDress will never die. It will outlive us all.
Molly Fitzpatrick is senior editor of Fusion's Pop & Culture section. Her interests include movies about movies, TV shows about TV shows, and movies about TV shows, but not so much TV shows about movies.