Hernandez lives off commercial photography and advertising gigs, but he’s recently turned to toy photography to relax, play and self-promote. He says the craft is specially good at bringing out his “thoughts and dreams.”

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“I always liked creating stories; playing with my toys was a way to become immersed in fantastic worlds,” he told Fusion. “I discovered that with a camera I could share those stories with others.”

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Although he says he’s not a huge fan of the Star Wars franchise, Hernandez is fascinated with Imperial Stormtroopers. “I think they have a great design. It’s been so many years since their first appearance and it still looks so contemporary,” he said.

Hernandez says his creative process is made up of three steps: creating the concept, which usually comes to him in a dream or an idea that haunts him for months; materializing that idea with toys in a studio; and finally applying some digital art to the photographs.

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In promoting the art of toy photography, Hernandez joins a list of other established artists like Canadian photographer Daniel Picard, who has a cult following for his stills featuring action figures.