Walmart 'Very Sorry' For Featuring Ad With Racial Slur on Its Website


Walmart has apologized for featuring an ad on its website that labeled a product with a racist slur. Screen shots of the ad on Twitter show a Jagazi branded cap with its color described as “n****r brown.”


After people on Twitter understandably freaked out about the product’s racist description, Walmart issued an apology a pseudo-explanation for the slur.


“We are very sorry and appalled that this third-party seller listed their item with this description on our online marketplace,” the retail chain said in a statement. “It is a clear violation of our policy, and has been removed, and we are investigating the seller to determine how this could have happened.”

According to The Huffington Post, Walmart determined that the ad originated from a third-party seller with no connection to the retail giant. Furthermore, neither the ad nor the cap was related to Jagazi Naturals, the black-owned British company whose name the product was labeled with.

Jagazi released a separate statement clarifying it was not associated with Walmart and the offensive ad:

We woke up this morning to the news that someone has used our name JAGAZI to list an item. Please beware that we are reporting this to as many people as we can and trying to get all the listings pulled down. The real JAGAZI is a 100% black company for black people. People have often used our brand name to try and sell their fake products. Please be aware. Very sorry for all the distress this has caused. We are feeling the pain here as well. Most shocking!


Jagazi’s owner, Chizo Onuh, also told the Huffington Post that her company does not sell through Walmart nor have an account with the retailer.

Even if Walmart itself wasn’t selling a product emblazoned with a racial slur, it’s quite clear that the chain should spend more time filtering ads featured on its website.

Night Editor, Splinter

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