SkySaver

Today, SkyMall filed for bankruptcy.

The real news is that they were actually still around in the first place ‚ÄĒ and that¬†they've only filed for Chapter 11 reorganization, which means they could still be reborn at some point.

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We wanted to find the most insane item in their catalogue.

There's a clear winner: SkySaver.

Created by former Israeli security officials, SkySaver is a backpack that contains equipment that will allegedly allow you to rappel down the side of a building in the event of a fire or some other emergency.

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There is an amazing video showing how this works. We summarize it here:

"You've made it to the top," it begins.

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"Life is good" because you're pouring an unidentified liquid into a pot.

But your idiot neighbor left his heated massage chair on, and now there's a fire.

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But you're prepared with SkySaver.

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STRAP UP.

Hook yourself into a wall (preferably one that is fireproof).

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JUMP OUT OF A WINDOW AND RAPPEL TO SAFETY.

The price depends on how much cable you need to hit the ground alive; $649 gets you 80 feet-worth, while $1,149 gets you 260 feet.

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SkyMall says¬†it¬†could still emerge from bankruptcy, though it has¬†cited some obvious structural market changes ‚ÄĒ "With the increased use of electronic devices on planes, fewer people browsed the SkyMall in-flight catalog" ‚ÄĒ that make this idea far from¬†guaranteed.

Hopefully they weren't SkySaver's lone retailer.

Rob covers business, economics and the environment for Fusion. He previously worked at Business Insider. He grew up in Chicago.