An attorney in Mexico is promising to launch a new brand of two-ply toilet paper in honor of President Donald Trump.

Antonio Battaglia, who is based in Guanajuato, plans on calling the toilet paper ā€œTrump Paper.ā€ The slogan for the paper is ā€œsoftness without borders.ā€

He says the toilet paper will be competitively priced and a portion of the proceeds will go to people who have been singled-out by President Trumpā€™s statements and policies.

So far Battaglia plans to donate proceeds to groups that help deportees and migrants preparing to make the journey north. The Trump administration arrested 41,318 immigrants during the presidentā€™s first 100 days in office, a 37.6% increase from the same period last year.

ā€œI started looking for a way to do something that had an impact, not in a tone of mockery or bad revenge, but in a positive way,ā€ Battaglia, who registered the trademark in 2015, told ExpansiĆ³n.


Battaglia told the website it took him some time to find a manufacturer to produce the toilet paper. But after looking at several factories, including options in China, he found a ā€œwell establishedā€ manufacturer in Mexico.

ā€œIf this generates a business for me thatā€™s secondary, what I want is to leave something useful that supports migrants and deportees. I hope to allocate 30% of the profit to organizations in Guanajuato,ā€ Battaglia told ExpansiĆ³n.

Battaglia said production for the toilet paper will begin by the end of the year.