Karen Pence, the First Lady of Indiana, and possibly the future Second Lady of the United States, lists on her biography on the state’s website that she is the founder of “That’s My Towel!” Charm, Inc.
That’s My Towel! sells towel charms. According to the Google cache of the website, towel charms are meant to mark which towel is yours if you and your friends (or your children and their friends) all have matching towels.
“Most of us have matching bath and beach towels, so it is easy to get them confused,” the website reads. “Lo and behold, I would go in the water for a dip or up to the house for a beverage, and when I came back to my towel, it was gone!”
Another example: “How many times have you walked into the bathroom and seen multiple towels on the floor and wondered, ‘Whose towel is whose?’ Towel charms solve that problem and eliminate daily unnecessary laundry.”
It also can serve as a good example if you want to illustrate what First World problems are.
It’s unclear what happened to the towel charm business. It’s already drawing some scorn, with Jezebel calling it the “least useful item in existence." But motherhood news website Romper called them “charming.” Twitter, meanwhile, seemed to be as excited about it as the Pences eating at Chili's in the New York area.
So the battle lines are being drawn: Are you pro “mompreneur”? Or pro-Leaning In to the corporate workforce? Or are you are anti-mom? Anti-women in general? Pro-sisterhood? Pick a side in the culture war!
In the meantime, it appears that the towel charm lovers are the victims so far.