What Was IKEA Thinking With This Tone-Deaf Commercial?

Why does a new commercial for IKEA China resort to offensive, tone-deaf stereotypes about women and dating? The ad, titled “Celebrate Every Day Easily,” has prompted a harsh backlash across Chinese social media, and has inspired some to propose boycotting IKEA altogether.


Splinter's video team creates news and explainer videos across all platforms. Follow us on Twitter, Facebook, YouTube, and Instagram.

Share This Story

Get our newsletter