The Swedish division of McDonald's just launched a shop for Big Mac enthusiasts to take their love of patterns — and two all beef patties, special sauce, cheese, lettuce, etc., etc. — to the next level. Enter BigMacShop.se:
According to AdWeek, the stunt was part of McDonald's 24-hours of nonstop shenanigans in 24 cities worldwide on Tuesday, deemed "imlovinit24." In addition to the hamburger apparel, the campaign included concerts by Ne-Yo and Jessie J, seen here in the Big Mac jacket (the Big Jac?):
Other highlights included a coffee-cup-shaped ball pit in Sydney, Australia, a giant Big Mac jigsaw puzzle in Madrid, Spain, a "Joy Maze" in Bucharest, Romania, and a McOrchestra in Vienna. Sounds like our kind of party. Check out the rest of the Swedish line below:
All this meaty, cheesy goodness is only available in Sweden at the moment, but if it ever gets released in America I'm 10,000% getting the rain boots and wallpaper.
Akilah Hughes is a comedian, YouTuber, and staff writer and producer for Fusion's culture section. You can almost always find her waxing poetic about memes and using too many emojis. 🍕